The new edition of the Spezialradmesse, known as SPEZI a year ago, was a great success with over 6,000 visitors. Now the organizers are making the show even more attractive. Not only for visitors, but also exhibitors.

“SPEZI is made with an incredible amount of love and passion: the beautiful location, the super nice organizers, the great exhibitor dinner – all of this leads to a unique atmosphere.”

Official press release: On April 27 and 28, manufacturers, dealers, and enthusiasts of extraordinary bicycles will meet again in Baden-Württemberg. About 100 exhibitors want to build on the tremendous success of SPEZI 2023 and present their products to a broad audience. Last year, more than 6,000 visitors visited Lauchringen in southern Germany to admire and test cargo bikes, recumbent bikes and trikes, tandems, folding bikes, handbikes, and velomobiles. They covered over 10,000 km / 6,000 miles on the two test tracks. To make the experience even better for exhibitors and visitors this year, the organizers have optimized many details.


5 main reasons why the SPEZI show will better

1/ No queues at the entrance
“To avoid queues at the box office, we have introduced a tiered pricing system,” says Gabriel Wolf, co-organizer of SPEZI. “Online tickets are slightly cheaper in advance than at the box office. Overall, we are happy that we only had to raise prices slightly compared to last year to cover the increased costs. In fact, online tickets are the same price as last year. This year, an online ticket for both days of the show costs between €8.50 and €20.

2/ More exhibitors selling recumbent-related products directly at the show
Exhibitors will once again be able to take orders and sell accessories directly at the show. “We have put together even more attractive sales packages, especially for dealers,” explains Wolf. The reason is simple: organizers want more dealers exhibiting and selling recumbent-related products.

3/ Online exhibitors’ directory for improved orientation before, during, and after the show
“The list of exhibitors on our website not only helps visitors find their way around,” explains Wolf. “We also use it to create a prominent online presence, including links to the manufacturers’ or dealers’ websites, so that potential buyers can go directly there.”

4/ Easier process of taking a bike out for test rides
The test track on the old textile factory grounds that serves as a show venue is approximately one kilometer / 0.6 miles long and allows for easy handling and quick return of the bikes to the exhibitor’s booth. There is a three-kilometer / two-mile-long track on the closed main road for even longer test rides. “We have once again improved the process for exhibitors and visitors,” says Wolf.

5/ Dealer time on Friday
The Friday evening before the start of the show is reserved for exhibitors, who can discuss industry trends at “Dealer Time” before the hustle and bustle begins on Saturday morning.


An even better experience for exhibitors and visitors

Many types of bike mobility vehicles/devices will be on display again at the next SPEZI 2024. “Most of the exhibitors from last year will be back,” reports Wolf. The spectrum ranges from small specialists to major component brands such as Schwalbe and Rohloff. “But some exciting new brands have also announced their presence. Most of the exhibition space is already booked. However, we still have some attractive spaces available and are doing our best to find individual solutions for interested parties. In addition to the outdoor area, the exhibition site consists of a single 5,500-square-meter hall. This makes SPEZI a trade show with short distances and no blind spots, as known from other trade show venues.”


Interest, feedback, and sales

Franziska Bosselmann from cargo bike specialist Mäx & Mäleon particularly emphasizes the test tracks: “Last year, our bikes were test ridden for almost 300 kilometers, more than at any other trade fair! What’s especially great is that many visitors are real opinion makers and recommend their discoveries to others. And of course SPEZI also has the advantage for us that we have sold bikes directly there.”

For manufacturers of special bikes, there is probably no more attractive opportunity to present themselves to a wide audience than at SPEZI, says Bosselmann: “SPEZI is made with an incredible amount of love and passion: the beautiful location, the super nice organizers, the great exhibitor dinner – all of this leads to a unique atmosphere.”

Regula Birkenstock from Velomobile World explains the advantages of SPEZI from an exhibitor’s point of view: “The non-binding first contacts with new customers are very important for us. We feel the interest and get feedback. We also appreciate the excellent exchange between dealers”.

“The basic idea of the trade fair is a complete success,” summarizes Gabriel Wolf. “We can show the variety of bike concepts and boost the market. We also show the contribution that special bikes with their very individual solutions make to the change in mobility.”

See the video from last year!